What to expect from Amazon’s event on September 30

Amazon will host a press event at the end of the month with some new hardware developments. It’s scheduled for September 30 at 10AM ET in New York City. Here’s what we think will be discussed at the fall event.

In February, Amazon introduced some improvements to its voice assistant, promising that would be more conversational and more helpful thanks to generative AI. It seems likely that the fall event will put hardware for interacting with Alexa+ front and center, so expect to hear about new models or new software updates for the Echo line of smart speakers. It’s been a couple years since the Echo Show got an update, and it’s been even longer for the standard Echo. Those two products are the most likely to star in the upcoming announcements.

The invite also includes a photo of a Kindle that depicts a color illustration, so there may be more in store for the ereaders. The just came out earlier this year, as did the , so maybe there’s a new option in the works that combines the best features of both. As with the Echo, there also hasn’t been much new for the basic model Kindle, so that may also be getting some updates.

There’s also what appears to be the corner of a television in the invitation, so news about the Fire TV also seems promising. This event is also where Amazon-owned Ring and Eero brands may unveil new products. Any announced items may not be available right away, but the timing does set the stage for some substantial discounts on older generations of Amazon gear when the next rolls around on October 7 and 8.