Apple says the App Store is ‘fair and free of bias’ in response to Musk’s legal threats

Apple has denied Elon Musk’s accusation that it’s favoring OpenAI in its App Store rankings and making it impossible for other AI companies to reach the top. In a statement sent to Bloomberg, Apple said the App Store is “designed to be fair and free of bias.” The company’s spokesperson explained that the App Store features “thousands of apps through charts, algorithmic recommendations and curated lists selected by experts using objective criteria.” They added: “Our goal is to offer safe discovery for users and valuable opportunities for developers, collaborating with many to increase app visibility in rapidly evolving categories.”

xAI founder Elon Musk accused Apple of “unequivocal antitrust violation” by favoring OpenAI in a post on X, warning that his company “will take immediate legal action.” In a separate post from his threat, he asked Apple why it “[refuses] to put either X or Grok in [its] ‘Must Have’ section.” X, he said, is “the #1 news app in the world,” while Grok is ranked number five among all apps. “Are you playing politics? What gives?” he continued.

Musk didn’t provide evidence to back his accusations. It’s also worth noting that Chinese AI app DeepSeek reached the top of Apple’s free app rankings back in January, overtaking even ChatGPT. As X’s own Community Notes also mentioned in Musk’s post, added hours after it went up, Perplexity reached the top of overall rankings in India’s App Store back in July. Both apps were able to reach the top of their respective lists way after Apple and OpenAI announced their partnership last year.

OpenAI CEO Sam Altman responded to Musk’s accusation, as well. He said it’s a “remarkable claim,” given that he has heard allegations that Musk manipulates “X to benefit himself and his own companies and harm his competitors and people he doesn’t like.” In response, Musk posted: “Scam Altman lies as easily as he breathes.”